Who (I Am)
You can find me at the intersection of people, technology, brands, and social impact.
I have worked with some of the largest brands in the world to help them bolster deeper connections with communities, drive measurable and scalable impact, and tell a differentiated story. From grassroots development work to building teams and running global campaigns, I have lived and breathed scale, sustainability, inclusivity, and innovation.
I have a deep passion for education and have spent nearly 20 years helping to drive education outcomes, with focus areas spanning higher education, arts education, girls’ empowerment and leadership, STEAM, and supporting underserved communities.
I’m a storyteller, a teacher, and a lifelong student. I’m an optimist. I’m the child of an engineer and an artist. I’m the product of a Memphis childhood and a New York City training ground. I have a weak spot for pitbulls. And I love a good to-do list.
What (I Do)
I have spent 8 years at EVERFI helping to build and scale its “Impact-as-a-Service” model which companies leverage to deliver education to communities large and small. Together with 3000+ U.S. and Canada-based customers, we have educated over 40 million learners on key critical skills missing from the classroom, such as social-emotional learning; financial literacy; diversity, equity, and inclusion; and career readiness.
In my current role I sit on EVERFI’s executive team and oversee a team of over 50 account management professionals responsible for ensuring that EVERFI customers are maximizing value and business impact through their programs. A few of the many incredible partnerships that my team has put together are highlighted below:
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Demonstrating that financial education works
Together with MassMutual, we conducted a two-year efficacy study on FutureSmart, a middle school curriculum MassMutual underwrites for all students nationwide. Through a comparison of pre- and post-course assessment data, researchers found significant and consistent gains in financial knowledge for all students regardless of personal or school characteristics, or how the program is implemented with students.
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Addressing the youth-vaping epidemic
We worked with the Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, to build an anti-vaping course that educates youth nationwide about the health dangers of e-cigarette usage and reverse the pervasive vaping epidemic. The program was recently recognized by Engage for Good with a 2021 Silver Halo Award for top corporate social initiatives and cause marketing campaigns.
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Building compassionate communities
We collaborated with Executive Chairman and Former CEO of LinkedIn, Jeff Weiner to launch The Compassion Project. A number of household names have joined on to the initiative, but a very special supporter is Alex Trebek. In his last few days, Alex devoted time to film this message around the importance of teaching compassion. There’s no more important time than now to spread these messages, and it’s directly tied to student success.
Prior to EVERFI, I led account management teams in some of the world’s largest advertising agencies and helped to build breakthrough, award-winning marketing campaigns for major consumer and global brands. Some of my most favorite projects from the ad world are:
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One of automotive history’s greatest marketing taglines
I was fortunate to work on the advertising team for a car brand with one of the most loyal and devoted fan bases, sometimes called the “anti-brand brand” - Swedish auto-maker SAAB. My team created the “Born From Jets” campaign which drove year-over-year sales gains of 34%+ and was called “one of automotive history’s greatest marketing taglines.”
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Relaunching the brand that revolutionized air travel
In 2000, JetBlue brought humanity and optimism to air travel. But in 2008, on what is now known in the company as “2/14,” a winter storm paralyzed flights at New York City’s airports and set off a massive crisis. JetBlue engaged us to create a new message that reinvigorated confidence and the love for the airline. The “Happy Jetting” campaign drove a first year revenue gain of nearly 20%, and was irreverent and a ton of fun - watch the case study to see more!
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The world's first democratically elected awards show jury
I spearheaded a pro bono awareness-building campaign for a non-profit advertising awards competition, the ANDY Awards. Partnering with JWT’s Chief Creative Officer, we created a campaign across 6 continents that sparked debate on the changing role of communications and advertising. I also helped run an art auction featuring the work of Shepherd Fairey (creator of the Obama “Hope” poster) that raised $50,000 to support rebuilding of New Orleans' Lower 9th Ward after Hurricane Katrina.
Why (I Tell)
Click below to read about a few honors and cool experiences I am grateful to highlight.
