Help me Find a Job!
I am seeking job opportunities in the Washington DC Metro area beginning in August 2013. Below is a long-form version of my resume, and you can also download the PDF by clicking here. I would appreciate any and all tips, leads, referrals, or introductions! You can contact me by email at laurenjamiebernstein@gmail.com.
SKILLS
SUMMARY
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9+ years of marketing experience partnering with clients across a diverse range of sectors and industries including Travel and Tourism (JetBlue, New Orleans Tourism, London Tourism), Automotive (Ford, Saab), Luxury (Rolex), Telecommunications Nokia), Consumer Products (Aquafresh, Schick), Pharmaceutical (Pfizer), and Non-Profit (Education Advocacy, Higher Education, Communications Professionals). Highly successful communicator and creative thinker with excellent critical thinking and organizational skills accompanied by strong project management abilities.
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EXPERIENCE
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Education/Marketing Specialist
U.S. Peace Corps, Morocco
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Morocco
September 2011-August 2013
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Youth Development
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Community Work: Collaborated with government
and local counterparts to promote positive youth development, assess and respond
to community needs, and initiate cultural exchange through English language
classes, job skills trainings, youth empowerment activities, and
presentations in schools.
Marketing/Production
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Gender and
Development Committee, Chair: Led committee in using strategic
planning models to develop a vision and mission statement, focused goals and
initiatives, website, and new communication channels.
·
Public Relations
Senior Advisor: Ran all outreach efforts for the Serving Volunteer
Advisory Council, a global group
dedicated to connecting Volunteers and providing strategic solutions to
worldwide issues.
·
Video
Production and Grant: Wrote and obtained grant in
collaboration with Global Girl Media, a program that teaches youth from
disadvantaged communities to use social, digital, and multimedia tools to
report on issues affecting their communities. Creating a video about sexual
harassment through the eyes of youth.
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Advertising Account Management (increasingly responsible positions)
J. Walter Thompson (JWT)
Global Account Director (freelance) / Sept 2010-May
2011
Account Director / Dec 2009-May 2010
Account Manager / April 2007-Dec 2009
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New York, NY
April 2007-May 2011
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·
JetBlue: Led development of
“Happy Jetting,” a 360° rebranding campaign that reversed a decline in key brand
measures and drove a first year revenue gain of nearly 20%. Served as go-to
relationship manager with senior clients and internal team and maintained the highest agency/client satisfaction scores at
JWT.
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Managed integrated development of
branding and retail strategies across 50+ markets, including web design/production,
social media, print, TV, outdoor, radio, PR, promotions, CRM (loyalty
program), and trade. Achieved 93% brand recognition in 4 months and received
numerous creative accolades.
·
WPP Associate
Fellow: The only employee out of 10,000 in the Agency to be
selected for intensive training aimed at developing “the next generation of
marketing leaders.” Member of winning pitch team for London Tourism’s
marketing strategy, which launched globally and has been expected to generate
over $85M in incremental revenue.
·
International
ANDY Awards: Served as the only account person on
yearlong pro-bono initiative to increase credibility and awareness of an
advertising awards competition, partnering with Chief Creative Officer.
Created cross-channel campaign across 6 continents to spark debate on the
role of communications today.
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Schick: Led 6-month brand positioning research to relaunch Skintimate and Edge brands.
·
Pfizer:
Led global strategy development for portfolio of prescription drugs in preparation
for a possible switch to over-the-counter (OTC) status. Supervised production
of TV campaign for new line of OTC products.
·
Rolex:
Led development of global holiday campaign, assisted with strategic
presentations to pitch branding platform.
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Account
Manager
Lowe Worldwide
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New York, NY
Sept 2005-April
2007
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Saab: Managed campaign
development of “Born from Jets,” a multi-channel campaign that successfully
increased awareness in the U.S. with the 6th most recognized automotive
tagline in history only one quarter post-launch.
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Led development of 4 new TV executions, over 800 national
and regional print publications, vehicle photography and running footage,
dealer point of sale, banner ads, emails and microsites.
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Managed fast-paced retail production with nationwide field
teams in 8 regions.
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Served as go-to contact for agency partners (media, online,
direct, and promotions) in building and developing an integrated
communications plan across all channels.
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Assistant Account
Executive, Intern
Grey Worldwide
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New York, NY
May 2004-Sept
2005, Summer 2003
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·
Nokia:
Assisted in all aspects of production for TV, radio, print, online, and promotions.
Developed extensive competitive reports in coordination with senior planner
and presented key learnings to senior level client and agency team members.
Maintained production budgets. Trained and managed new team members on
production process and served as primary manager for summer interns.
·
Aquafresh: Helped to coordinate
TV and radio production for two new products. Produced ongoing competitive
alerts for the client examining recent articles and creative executions.
Developed and presented extensive analysis of oral care segment.
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PRO BONO WORK
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Marketing Consultant
Taproot Foundation
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New York, NY
Sept
2010-Sept 2011
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Cool Culture: Developed new brand
strategy and key communications tools for education-focused organization
helping low-income families access and enjoy New York City's cultural opportunities.
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Young Audiences New
York: Conducted environmental and competitive research,
organizational analyses, and interviews for a new strategic plan for
arts-education group.
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HONORS AND AWARDS
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2010 WPP
Associate Fellow (honoring the “next generation of marketing leaders”)
3 brand
campaigns received “Effie” awards for marketing effectiveness
Featured on
Peace Corps 101 radio interview providing marketing tips to volunteers
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EDUCATION
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Tulane University
A.B. Freeman School of Business
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New Orleans, LA
May 2004
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Bachelor of Science in Management, Magna Cum Laude
· Dual Majors: Marketing and Communications, 3.76 GPA, Dean's List all semesters, Distinguished Scholar
· Account Management Intern, New Orleans Tourism at Peter A. Mayer Advertising (2003-2004)
· Marketing Intern at Logan Marketing (2002-2003)
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