Help me Find a Job!

I am seeking job opportunities in the Washington DC Metro area beginning in August 2013. Below is a long-form version of my resume, and you can also download the PDF by clicking here. I would appreciate any and all tips, leads, referrals, or introductions! You can contact me by email at laurenjamiebernstein@gmail.com.

SKILLS SUMMARY
9+ years of marketing experience partnering with clients across a diverse range of sectors and industries including Travel and Tourism (JetBlue, New Orleans Tourism, London Tourism), Automotive (Ford, Saab), Luxury (Rolex), Telecommunications Nokia), Consumer Products (Aquafresh, Schick), Pharmaceutical (Pfizer), and Non-Profit (Education Advocacy, Higher Education, Communications Professionals). Highly successful communicator and creative thinker with excellent critical thinking and organizational skills accompanied by strong project management abilities.

EXPERIENCE

Education/Marketing Specialist
U.S. Peace Corps, Morocco
Morocco
September 2011-August 2013

Youth Development
·    Community Work: Collaborated with government and local counterparts to promote positive youth development, assess and respond to community needs, and initiate cultural exchange through English language classes, job skills trainings, youth empowerment activities, and presentations in schools.
Marketing/Production
·    Gender and Development Committee, Chair: Led committee in using strategic planning models to develop a vision and mission statement, focused goals and initiatives, website, and new communication channels.
·    Public Relations Senior Advisor: Ran all outreach efforts for the Serving Volunteer Advisory Council, a global group dedicated to connecting Volunteers and providing strategic solutions to worldwide issues.
·    Video Production and Grant: Wrote and obtained grant in collaboration with Global Girl Media, a program that teaches youth from disadvantaged communities to use social, digital, and multimedia tools to report on issues affecting their communities. Creating a video about sexual harassment through the eyes of youth.


Advertising Account Management (increasingly responsible positions)
J. Walter Thompson (JWT)
Global Account Director (freelance) / Sept 2010-May 2011
Account Director / Dec 2009-May 2010
Account Manager / April 2007-Dec 2009
New York, NY
April 2007-May 2011

·    JetBlue: Led development of “Happy Jetting,” a 360° rebranding campaign that reversed a decline in key brand measures and drove a first year revenue gain of nearly 20%. Served as go-to relationship manager with senior clients and internal team and maintained the highest agency/client satisfaction scores at JWT.
-          Managed integrated development of branding and retail strategies across 50+ markets, including web design/production, social media, print, TV, outdoor, radio, PR, promotions, CRM (loyalty program), and trade. Achieved 93% brand recognition in 4 months and received numerous creative accolades.

·    WPP Associate Fellow: The only employee out of 10,000 in the Agency to be selected for intensive training aimed at developing “the next generation of marketing leaders.” Member of winning pitch team for London Tourism’s marketing strategy, which launched globally and has been expected to generate over $85M in incremental revenue.

·    International ANDY Awards: Served as the only account person on yearlong pro-bono initiative to increase credibility and awareness of an advertising awards competition, partnering with Chief Creative Officer. Created cross-channel campaign across 6 continents to spark debate on the role of communications today.

·    Schick: Led 6-month brand positioning research to relaunch Skintimate and Edge brands.

·    Pfizer: Led global strategy development for portfolio of prescription drugs in preparation for a possible switch to over-the-counter (OTC) status. Supervised production of TV campaign for new line of OTC products.

·    Rolex: Led development of global holiday campaign, assisted with strategic presentations to pitch branding platform.


Account Manager
Lowe Worldwide
New York, NY
Sept 2005-April 2007

·    Saab: Managed campaign development of “Born from Jets,” a multi-channel campaign that successfully increased awareness in the U.S. with the 6th most recognized automotive tagline in history only one quarter post-launch.
-          Led development of 4 new TV executions, over 800 national and regional print publications, vehicle photography and running footage, dealer point of sale, banner ads, emails and microsites.
-          Managed fast-paced retail production with nationwide field teams in 8 regions.
-          Served as go-to contact for agency partners (media, online, direct, and promotions) in building and developing an integrated communications plan across all channels.


Assistant Account Executive, Intern
Grey Worldwide
New York, NY
May 2004-Sept 2005, Summer 2003







·    Nokia: Assisted in all aspects of production for TV, radio, print, online, and promotions. Developed extensive competitive reports in coordination with senior planner and presented key learnings to senior level client and agency team members. Maintained production budgets. Trained and managed new team members on production process and served as primary manager for summer interns.
·    Aquafresh: Helped to coordinate TV and radio production for two new products. Produced ongoing competitive alerts for the client examining recent articles and creative executions. Developed and presented extensive analysis of oral care segment.

PRO BONO WORK
Marketing Consultant
Taproot Foundation
New York, NY
Sept 2010-Sept 2011

·    Cool Culture: Developed new brand strategy and key communications tools for education-focused organization helping low-income families access and enjoy New York City's cultural opportunities.
·    Young Audiences New York: Conducted environmental and competitive research, organizational analyses, and interviews for a new strategic plan for arts-education group.

HONORS AND AWARDS


2010 WPP Associate Fellow (honoring the “next generation of marketing leaders”)
3 brand campaigns received “Effie” awards for marketing effectiveness
Featured on Peace Corps 101 radio interview providing marketing tips to volunteers
EDUCATION
Tulane University
A.B. Freeman School of Business
New Orleans, LA
May 2004

Bachelor of Science in Management, Magna Cum Laude
·    Dual Majors: Marketing and Communications, 3.76 GPA, Dean's List all semesters, Distinguished Scholar
·    Account Management Intern, New Orleans Tourism at Peter A. Mayer Advertising (2003-2004)
·    Marketing Intern at Logan Marketing (2002-2003)
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